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Yokohama Rubber Appoints Shinji Seimiya New President and COO

on February 5, 2024 in Tires

Yokohama Rubber will appoint Shinji Seimiya, Director and Managing Executive Officer, as President and COO effective March 28. Masataka Yamaishi, President and Representative Director, will become Chairman and CEO. President-elect Seimiya has a background in tire design and development, as well as manufacturing, quality, and technology at the plant, and overseeing technology and production on a global scale. He will...

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Yokohama Rubber Co-Hosts Natural Rubber Seminar in Thailand

on January 31, 2024 in Industry

In December 2023, Yokohama Rubber and the Surat Thani Branch of the Rubber Authority of Thailand (RAOT) jointly held a seminar event for natural rubber farmers in Thailand to improve the quality and productivity of natural rubber. The seminar was attended by 70 farmers in Surat Thani district, who were provided with 250 kg of fertilizer free of charge per...

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Yokohama Rubber Donates 224 Tires to Japan Car Sharing Association

on January 11, 2024 in Tires

Yokohama Rubber donated 224 studless tires for passenger cars to the Japan Car Sharing Association as part of its efforts to support car sharing in the region and assist in disaster recovery efforts. The donated tires were exchanged by students as part of their car maintenance classes. 132 tires were installed on vehicles at Akita College of Technology on November...

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New Year’s Top Interview: Yokohama Rubber President Yamaishi

on January 10, 2024 in Interviews, Tires

Yokohama Rubber President Masataka Yamaishi commented on the outlook for 2024, saying, “In 2024, we will formulate a new medium-term management plan and continue to aim for growth with profitability. Our role is to address all the issues left over from YX2023, eliminate the negative legacy, and provide the next generation with opportunities for further growth.” Looking Back at 2023...

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Yokohama Rubber Donates Winter Tires to Japan Car Sharing Association

on January 5, 2024 in Industry, Tires

Yokohama Rubber donated 224 studless tires for passenger cars to the Japan Car Sharing Association as part of its efforts to support car sharing in the region and assist in disaster reconstruction. The donated tires were replaced by students as part of their car maintenance classes. 132 tires were installed on vehicles at Akita College of Technology on November 6...

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Yokohama Rubber Finds Mechanism of Adhesive Aging Reaction Between Rubber and Steel Cord in Tires

on November 20, 2023 in Industry, Innovation

Yokohama Rubber has developed a chemical reaction visualization technology to elucidate the mechanism of adhesive aging reaction between rubber and steel cords in tires. The technology combines advanced measurement and computational science based on the AI utilization concept HAICoLab. The research was conducted in collaboration with Tada Laboratory at Nagoya University, Riken, DAM Laboratory at Japan Advanced Institute of Science...

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