This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this year. The concept of this tire is a premium comfort tire that provides excellent quietness not only when new, but also when worn. In addition, the tire features handling and wet performance, and offers quietness and safety that lasts longer....
Yokohama Rubber swimmer Rikako Ikee competed in the women’s 100-meter butterfly, women’s 50-meter freestyle, and women’s 100-meter freestyle at the international trials held at the Tokyo Aquatics Center from March 17 to 24, and won the 50-meter freestyle and 100-meter freestyle. She also placed second in the 100-meter butterfly. From last fall to March this year, Ikee has been training...
Yokohama Rubber has begun deliveries of the Advan Sport V105 tires for Subaru’s new Impreza for Europe and Latin America. The tire size is 225/40R18 92W, and the product will not be installed on vehicles bound for Japan. The Advan Sport V105 is an ultra high-performance tire from the Advan series, the company’s global flagship tire brand. It delivers high...
Yokohama Rubber will build a new passenger car tire plant in Mexico to strengthen its ability to supply tires to the North American market. With a production capacity of 5 million tires per year and an investment of $380 million, construction will begin in the second quarter of 2024, and production is scheduled to start in the first quarter of...
Yokokohama Rubber is involved in the “Action! Disaster Prevention and Mitigation” project being conducted by the Japanese Red Cross Society from March 1 to 31. Disaster prevention and mitigation is an activity to nurture the ability of society as a whole to cope with possible future disasters by drawing on the lessons learned and experiences gained from disasters. Every year,...
Yokohama Rubber will continue to supply dry and wet Advan racing tires with a sustainable raw material ratio of 33% to the All-Japan Super Formula Championship as control tires in 2024, as it did in the previous season. This year’s season opened on March 9, with a total of nine rounds scheduled through November. The supply of racing tires using...
