Continuing on from “Fuel-Efficient Tire Manufacturers in Japan: Report (Part 1),” we are looking at what individual tire manufacturers are doing. Yokohama Rubber – Bringing Added Value With Increased Safety in Driving A bolstered product lineup in Yokohama Rubber Co. Ltd.’s (TYO:5101) fuel-efficient tires, namely with its BluEarth series, brought a more than two-fold increase in 2013 – with 223...
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Yokohama Rubber Aims to Expand Overseas Sales Through Non-tire Business
Yokohama Rubber Co. Ltd. (TYO:5101) is working to expand sales overseas of its Multiple Business (MB) Group, which handles products such as hydraulic hoses, conveyor belts, marine hoses and vehicle fender materials. In September 2014, Yokohama Rubber acquired Parker MHP S.r.l., an Italian marine hose manufacturing subsidiary of Parker Hannifin Corp. of the United States. With a production volume of...
Amid Limelight on China, Japanese Rubber Industry Quietly Continues Expansion Into Europe
The period since the 1960s has seen a spurt of overseas expansion from Japanese companies involved in the rubber industry. This expansion has followed through from moving into Korea and Southeast Asia, centering on Taiwan, in the 1970s to North America in the 1980s and, since 2000, through into China and the ASEAN region. Recently, momentum has been gaining also...
Yokohama Rubber to Launch New All-terrain SUV Tires
Yokohama Rubber Co. Ltd. (TYO:5101) has announced it will release new all-terrain SUV tires “Geolandar A/T G015” in August under its Geolandar SUV tire brand. The product will come in 27 sizes. Marking the 20th anniversary of the Geolandar brand, the new product targets drivers who enjoy an active lifestyle. The product’s overall improvements enable higher off-road capabilities and endurance...
Japan Rubber Workers Union Confederation Negotiates 1,010 Yen Pay Scale Increase
The settlement results for labor force wages and annual bonuses have started to come out from the “spring offensive” negotiations in Japan. The Japanese Rubber Workers Union Confederation is comprised of 58 member unions. Forty-eight of those put forth wage demands to the companies of the unions’ respective labor forces, from which 20 unions have reached conclusions. Regarding annual bonuses, 45...
Yokohama Rubber Makes Strides With New Conveyor Belt
Yokohama Rubber Co. Ltd. (TYO:5101) has a policy with its conveyor belt business to focus on the steel sector in Japan while focusing on resource development sectors in overseas markets. In the last few years, the company has been actively developing new conveyor belt products, including the popular High-Heat Resistant MJ Fabric Belt that it developed last year. The use...