Yokohama Rubber will expand the production line for motorsports tires in sizes larger than 18 inches at its Mishima Plant in Japan’s Shizuoka Prefecture. With an investment of around 3.8 billion yen ($24.3 million), production capacity will be increased by 35%. Construction of the expanded production line is scheduled to begin in the third quarter of 2024, with production starting...
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Yokohama Rubber Adds Cellular and Cone Fenders to Solid Fender Product Lineup
Yokohama Rubber has in April added cellular fenders and cone fenders to its solid fender product lineup for use in port moorings. Following the release of the basic model V-type solid fender in July 2023, the two higher-performance products complete a lineup that meets a wide range of user needs. Going forward, the company plans to further expand its market...
Strategies of Summer Tire Makers: Yokohama Rubber
This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this year. The concept of this tire is a premium comfort tire that provides excellent quietness not only when new, but also when worn. In addition, the tire features handling and wet performance, and offers quietness and safety that lasts longer....
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Yokohama Rubber Swimmer Rikako Ikee Wins in Women’s 50-meter and 100-meter Freestyle
Yokohama Rubber swimmer Rikako Ikee competed in the women’s 100-meter butterfly, women’s 50-meter freestyle, and women’s 100-meter freestyle at the international trials held at the Tokyo Aquatics Center from March 17 to 24, and won the 50-meter freestyle and 100-meter freestyle. She also placed second in the 100-meter butterfly. From last fall to March this year, Ikee has been training...
Yokohama Rubber to Deliver OE Tires for Subaru’s New Impreza
Yokohama Rubber has begun deliveries of the Advan Sport V105 tires for Subaru’s new Impreza for Europe and Latin America. The tire size is 225/40R18 92W, and the product will not be installed on vehicles bound for Japan. The Advan Sport V105 is an ultra high-performance tire from the Advan series, the company’s global flagship tire brand. It delivers high...
Yokohama Rubber to Build New Passenger Car Tire Plant in Mexico
Yokohama Rubber will build a new passenger car tire plant in Mexico to strengthen its ability to supply tires to the North American market. With a production capacity of 5 million tires per year and an investment of $380 million, construction will begin in the second quarter of 2024, and production is scheduled to start in the first quarter of...