Yokohama Rubber announced a new medium-term management plan, “Yokohama Transformation 2026 (YX2026),” covering the period from 2024 to 2026. Under YX2026, the company aims to achieve hockey stick growth by 2027 through further promoting the deepening of strengths and exploration of new values in existing businesses that have been promoted since the previous mid-term plan, YX2023. The management targets for...
Yokohama Rubber has begun to use the “E+” mark to indicate that its truck and bus tires are compatible with electric vehicles, following on from its passenger car tires, in order to strengthen its global promotion of tires for electric vehicles. As a first step, the mark will be applied to two tires for route buses sold in Japan and...
Yokohama Rubber will appoint Shinji Seimiya, Director and Managing Executive Officer, as President and COO effective March 28. Masataka Yamaishi, President and Representative Director, will become Chairman and CEO. President-elect Seimiya has a background in tire design and development, as well as manufacturing, quality, and technology at the plant, and overseeing technology and production on a global scale. He will...
In December 2023, Yokohama Rubber and the Surat Thani Branch of the Rubber Authority of Thailand (RAOT) jointly held a seminar event for natural rubber farmers in Thailand to improve the quality and productivity of natural rubber. The seminar was attended by 70 farmers in Surat Thani district, who were provided with 250 kg of fertilizer free of charge per...
Yokohama Rubber donated 224 studless tires for passenger cars to the Japan Car Sharing Association as part of its efforts to support car sharing in the region and assist in disaster recovery efforts. The donated tires were exchanged by students as part of their car maintenance classes. 132 tires were installed on vehicles at Akita College of Technology on November...
Yokohama Rubber President Masataka Yamaishi commented on the outlook for 2024, saying, “In 2024, we will formulate a new medium-term management plan and continue to aim for growth with profitability. Our role is to address all the issues left over from YX2023, eliminate the negative legacy, and provide the next generation with opportunities for further growth.” Looking Back at 2023...
