Yokohama Rubber Co. Ltd. (TYO:5101) on Dec. 5 launched Japanese sales of BluEarth-air EF21, a new tire incorporating the latest in design technique for lightweighting and reduction of environmental impact. Sales have been limited to 100 units with a single size of 205/55R16 91V. Adopting Yokohama Rubber’s latest design technique to achieve a lighter tire and conserve resources, the BluEarth-air...
yokohama rubber
Yokohama Rubber Makes Strides Toward Sustainable Future With New Procurement Policy
Yokohama Rubber Co. Ltd. (TYO:5101) announced on Oct. 15 that it has decided to adopt a new, sustainability-focused procurement policy for natural rubber. The new policy will serve to highlight Yokohama Rubber’s stance on natural rubber procurement, a range of efforts that the company is making in the area and any relevant requests for suppliers. Plans are to implement the...
Yokohama Rubber Settles on New Procurement Policy for Natural Rubber
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has adopted a procurement policy for sustainable natural rubber. The company will use this to detail its stance and efforts with regard to natural rubber procurement – as well as any related requests made to suppliers – and plans to implement the policy throughout the entirety of its group’s supply chain....

Yokohama Rubber Launches New Run-Flat Tire With Improved Durability
Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...

Yokohama Rubber Develops Technology to Help Boost Ice Performance of Winter Tires
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has developed evaluation technology able to visualize the frictional conditions of tires running on an icy surface. The company expects that this will lead to the development of winter tires with significantly improved performance on ice. The new technology will help Yokohama Rubber more accurately discover compounding agents that excel at...
Yokohama Rubber Develops Double-Tube Internal Heat Exchanger for Cars
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has developed a double-tube internal heat exchanger (IHX) that offers improved cooling efficiency for automotive air conditioning systems. The product has already been adopted in the new Jeep Wrangler and Jeep Compass. While conventional IHX systems use two separate refrigerant tubes, Yokohama Rubber’s new offering partially integrates these. This allows the...