Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that its Advan Sport V105 tire has been adopted as OE in the new Mercedes–AMG E 53 4Matic+, which comes in sedan, station wagon, coupe and cabriolet versions. Yokohama Rubber began supplying the tire for the model last June. September then brought the announcement that the new car, part of the E-Class 53-series,...
yokohama rubber
Yokohama Rubber to Increase Hamatite Building Materials by 5–15%
Yokohama Rubber Co. Ltd. (TYO:5101) plans to raise ex-manufacturer prices on Hamatite building products for shipments from Jan. 1, 2019. Products under the Hamatite line set for the price hike include building sealants, urethane waterproofing materials and other related products. The price increase on these products will range between 5–15 percent. Yokohama Rubber said that the price hike comes on...
Yokohama Rubber Launches Limited Sales of Lightweight, Eco-Friendly Tire
Yokohama Rubber Co. Ltd. (TYO:5101) on Dec. 5 launched Japanese sales of BluEarth-air EF21, a new tire incorporating the latest in design technique for lightweighting and reduction of environmental impact. Sales have been limited to 100 units with a single size of 205/55R16 91V. Adopting Yokohama Rubber’s latest design technique to achieve a lighter tire and conserve resources, the BluEarth-air...
Yokohama Rubber Makes Strides Toward Sustainable Future With New Procurement Policy
Yokohama Rubber Co. Ltd. (TYO:5101) announced on Oct. 15 that it has decided to adopt a new, sustainability-focused procurement policy for natural rubber. The new policy will serve to highlight Yokohama Rubber’s stance on natural rubber procurement, a range of efforts that the company is making in the area and any relevant requests for suppliers. Plans are to implement the...
Yokohama Rubber Settles on New Procurement Policy for Natural Rubber
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has adopted a procurement policy for sustainable natural rubber. The company will use this to detail its stance and efforts with regard to natural rubber procurement – as well as any related requests made to suppliers – and plans to implement the policy throughout the entirety of its group’s supply chain....
Yokohama Rubber Launches New Run-Flat Tire With Improved Durability
Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...