Yokohama Rubber Co. Ltd. (TYO:5101) recently posted its business results for calendar 2019. While the company’s tire division struggled for the year, overall sales revenue was up marginally year-on-year to 650.46 billion yen ($5.85 billion), with business profit down 15.4 percent to 50.13 billion yen and net profit up 17.8 percent to 41.97 billion yen. This marks a new record...
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Yokohama Rubber Adds New Course to Winter Tire Test Center in Hokkaido
Yokohama Rubber Co. Ltd. (TYO:5101) is continuing to expand facilities at its Tire Test Center of Hokkaido (TTCH), a winter tire testing base located in the city of Asahikawa. This January, the company established a new handling course at the location with aims of putting this to use in evaluating tires for the domestic and European markets. Covered with compacted...
Yokohama Rubber Plans Japanese Launch for All-Season Tire With Excellent Snow Performance
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is planning a full-scale Japanese market launch for a new all-season tire, the BluEarth-4S AW21. Designed with the concept of excellent snow performance and year-round usability, the tire takes techniques developed from Yokohama Rubber’s IceGuard studless winter tires and combines them with the summertime technology behind the BluEarth line. The company...
Yokohama Rubber Subsidiary Wins Silver Medal for Agricultural Tires at World-Leading Trade Fair
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that Alliance Tire Group KK, a subsidiary focused on off-highway tires, has won an Agritechnica Innovation Award Silver Medal for its Alliance 398 MPT agriculture tire. Medals here were awarded based on an advance screening of products exhibited at Agritechnica 2019, which is the world’s leading trade fair for agricultural machinery and was...
Yokohama Rubber Plans Japanese Launch for All-Season Tire With Improved Snow & Wet Performance
Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...
Yokohama Rubber Wins Good Design Awards for Three Tire Products
Yokohama Rubber Co. Ltd. (TYO:5101) has picked up Good Design Awards this year for three company tire products. These are the BluEarth-GT AE51, a grand touring tire; the Geolandar X-CV, a high-performance crossover SUV tire; and the 302C, a dump truck tire for both paved and unpaved roads. The BluEarth-GT AE51 provides excellent total performance across metrics including driveability, comfort...