U.S.-based Yokohama Tire Corp. (YTC) is supplying Advan-branded tires for use in three racing series that Porsche AG is holding in the U.S. over the second half of this year. These will be used as control tires in the Porsche Sprint Trophy USA West, the Porsche Sprint Trophy USA West Invitational and the Porsche Air-Cooled Cup USA. Specifically, the Yokohama...
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Yokohama Rubber Supplies BluEarth-FE AE30 Tires as OE for New Daihatsu Taft
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying BluEarth-FE AE30 tires as OE for the new Daihatsu Taft, a kei-class light vehicle that launched in Japan on June 10. These are being supplied in the size of 165/65R15 81S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which is themed around making...
Bridgestone’s Masahiro Higashi Named as New JATMA Chairman
The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...

Yokohama Rubber’s Advan Sport V107 Selected as OE Tire for New Mercedes–AMG GLE 53-Series
Yokohama Rubber Co. Ltd. (TYO:5101) recently revealed that it has been supplying its Advan Sport V107 tires as OE for a new-model car, the Mercedes–AMG GLE 53 4Matic+, since last October. These are being fitted to the model as a 575/50ZR20 113Y size for the front tires and 325/35ZR22 114Y for the rear tires. Made for use with high-powered premium...

Yokohama Rubber Supplies OE Tires for Subaru’s NA Launch of New Sedan, SUV
Yokohama Rubber Co. Ltd. (TYO:5101) announced on April 20 that it has been supplying Avid GT tires as OE for two new cars launched by Subaru Corp. (TYO:7270) in North America. Both of these cars – the new-model Legacy sedan and Outback crossover SUV – hit the U.S. and Canadian markets in autumn 2019. Based on the existing Avid tire...

Yokohama Rubber’s BluEarth Tires Selected as OE for New Nissan Roox
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying the BluEarth-FE AE30 as an OE tire for Nissan Motor Co. Ltd.’s (TYO:7201) new Nissan Roox, a kei-class light vehicle launched on March 19. The tire is being supplied in the size of 155/65R14 75S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which...