Yokohama Rubber Co. Ltd. (TYO:5101) is looking to unify its group’s global operations for off-highway tires (OHTs) in an effort to strengthen business in the sector. Plans here are to integrate Yokohama Rubber’s OHT business with Alliance Tire Group (ATG), a subsidiary acquired by the Yokohama Rubber Group four years ago. The resulting organization will be named Yokohama Off-Highway Tires....
Yokohama Rubber Co. Ltd. (TYO:5101) is pressing forward with efforts to roll out its hydraulic rubber hoses in the overseas market after having previously focused on business growth here in Japan – marketing OE products to Japanese-owned companies and replacement products to the domestic market. For OE, this strategy will include a considerable focus on China, the world’s largest market...
Yokohama Rubber Co. Ltd. (TYO:5101) is looking to bolster its production capacity for off-highway tires, such as those used on agricultural machinery, via production subsidiary Alliance Tire Group (ATG). To this end, the company has announced that it will establish a new plant under new subsidiary ATC Tires AP Pvt. Ltd. within India’s Atchutapuram Industrial Park. With a planned capital...
Yokohama Rubber Co. Ltd. (TYO:5101) is updating its next-gen IoT-based tire management system (TMS), with the updated service here set to be rolled out over September–October. At the same time, the company will launch HiTES4, the fourth generation of its tire pressure monitoring system for trucks and buses. Linking up tire-related data with the internet will allow the technology to...
Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...
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