Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...
U.S.-based Yokohama Tire Corp. (YTC) is supplying Advan-branded tires for use in three racing series that Porsche AG is holding in the U.S. over the second half of this year. These will be used as control tires in the Porsche Sprint Trophy USA West, the Porsche Sprint Trophy USA West Invitational and the Porsche Air-Cooled Cup USA. Specifically, the Yokohama...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying BluEarth-FE AE30 tires as OE for the new Daihatsu Taft, a kei-class light vehicle that launched in Japan on June 10. These are being supplied in the size of 165/65R15 81S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which is themed around making...
The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...
Yokohama Rubber Co. Ltd. (TYO:5101) recently revealed that it has been supplying its Advan Sport V107 tires as OE for a new-model car, the Mercedes–AMG GLE 53 4Matic+, since last October. These are being fitted to the model as a 575/50ZR20 113Y size for the front tires and 325/35ZR22 114Y for the rear tires. Made for use with high-powered premium...
