Yokohama Rubber Co. Ltd. (TYO:5101) is making a push to grow sales for its lineup of studless winter tires. Efforts here are centered on the iceGuard 6 line, which launched around four years ago and is known internationally as the iceGuard iG60. However, there is also a focus on the iceGuard 5 Plus, a mass-market line; the iceGuard SUV G075,...
Yokohama Rubber Co. Ltd. (TYO:5101) has added four new 19-inch sizes to its lineup for the Advan A052, a street sports tire under the company’s flagship Advan brand. The Advan A052 is a next-gen street sports radial tire that not only exhibits a high level of grip and handling performance but was also designed with noise and fuel efficiency in...
Yokohama Rubber Co. Ltd. (TYO:5101) is looking to unify its group’s global operations for off-highway tires (OHTs) in an effort to strengthen business in the sector. Plans here are to integrate Yokohama Rubber’s OHT business with Alliance Tire Group (ATG), a subsidiary acquired by the Yokohama Rubber Group four years ago. The resulting organization will be named Yokohama Off-Highway Tires....
Yokohama Rubber Co. Ltd. (TYO:5101) is pressing forward with efforts to roll out its hydraulic rubber hoses in the overseas market after having previously focused on business growth here in Japan – marketing OE products to Japanese-owned companies and replacement products to the domestic market. For OE, this strategy will include a considerable focus on China, the world’s largest market...
Yokohama Rubber Co. Ltd. (TYO:5101) is looking to bolster its production capacity for off-highway tires, such as those used on agricultural machinery, via production subsidiary Alliance Tire Group (ATG). To this end, the company has announced that it will establish a new plant under new subsidiary ATC Tires AP Pvt. Ltd. within India’s Atchutapuram Industrial Park. With a planned capital...
Yokohama Rubber Co. Ltd. (TYO:5101) is updating its next-gen IoT-based tire management system (TMS), with the updated service here set to be rolled out over September–October. At the same time, the company will launch HiTES4, the fourth generation of its tire pressure monitoring system for trucks and buses. Linking up tire-related data with the internet will allow the technology to...
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