Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has begun supplying the Geolandar A/T G31 tire as OE for the new Toyota Land Cruiser, which launched this April in overseas markets such as the Middle East, Eastern Europe and Asia. Well regarded in some 170 countries and regions, the Land Cruiser has been adored for years as the pinnacle...
The Hokkaido Plant of Yokohama Tire Retread Co. Ltd. – itself a group company of Yokohama Rubber Co. Ltd. (TYO:5101) – has become the first tire manufacturer to receive an award for excellence in 3R activities. This comes as part of a broader set of annual awards sponsored by Japan’s Ministry of the Environment in recognition of those who have...
Yokohama Rubber Co. Ltd. (TYO:5101) has launched domestic sales for the Taxi Touring A/S, an all-season tire for the JPN Taxi sold by Toyota Motor Corp. (TYO:7203). The tire comes in one size: 185/65R15 88H. With accidents caused by heavy snow in urban areas becoming an issue for Japan in recent years, the country has tightened its laws around the...
Yokohama Rubber Co. Ltd. (TYO:5101) has updated the Japanese version of its CSR webpage to add a new annual report, giving insight into the company’s activities for fiscal 2020. The new CSR report begins by presenting Yokohama Rubber’s corporate vision and CSR slogan, and includes a message from company president Masataka Yamaishi about the importance of creating value for all...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started practical testing of a newly developed sensor that is to be attached to the inner surface of tires. Carried out in collaboration with mapping and navigation company Zenrin Co. Ltd. (TYO:9474), this testing will take place across Japan on vehicles outfitted with sensor-attached tires. To facilitate the testing, Zenrin...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is set to sponsor Japan’s biggest e-motorsports event, the Autobacs JEGT Grand Prix 2021 Series. While individual matches under the JEGT Grand Prix started on Sept. 6, the main category for this season will be the team battles, which are set to head into preliminary rounds on Oct. 2. Teams that...
