Following the January establishment of joint venture Nexen Tire Japan Inc., partners Nexen Tire Corp. and Toyota Tsusho Corp. (TYO:8015) are eager for their new JV to make a full-scale entry into the Japanese market. The company hopes to hit a landmark of 1 million annual unit sales by 2022, acknowledging the target is ambitious but believing it possible to...
toyota tsusho
Tackling Japan, Nexen Tire Aims to Triple Sales Within Five Years
Nexen Tire Corp. is gearing up to make a full-scale push into the Japanese market. South Korea’s third-largest tire manufacturer has established a joint venture with Toyota Tsusho Corp. (TYO:8015), the trading arm of the Toyota Group. Registered as Nexen Tire Japan Inc., the new subsidiary will serve as a trading company in automotive tires and is set to commence...
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