Following the January establishment of joint venture Nexen Tire Japan Inc., partners Nexen Tire Corp. and Toyota Tsusho Corp. (TYO:8015) are eager for their new JV to make a full-scale entry into the Japanese market. The company hopes to hit a landmark of 1 million annual unit sales by 2022, acknowledging the target is ambitious but believing it possible to...
toyota tsusho
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Tackling Japan, Nexen Tire Aims to Triple Sales Within Five Years
Nexen Tire Corp. is gearing up to make a full-scale push into the Japanese market. South Korea’s third-largest tire manufacturer has established a joint venture with Toyota Tsusho Corp. (TYO:8015), the trading arm of the Toyota Group. Registered as Nexen Tire Japan Inc., the new subsidiary will serve as a trading company in automotive tires and is set to commence...
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