With Britain’s referendum vote to depart from the EU, a number of Japan’s tire manufacturers have now been left to speculate as to what the exact fallout will be. Of Japan’s four tire manufacturers, Bridgestone Corp. (TYO:5108), Yokohama Rubber Co. Ltd. (TYO:5101) and Toyo Tire & Rubber Co. Ltd. (TYO:5105) have sales locations in Britain. Asked what the aftereffects of Brexit will...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) has signed on to become a Platinum Partner for Japanese professional soccer J1 League team Gamba Osaka. The contract embodies a relationship of total sponsorship support for Gamba Osaka. Toyo Tires began a new brand revitalization effort last year under the catchphrase “Surprising the World.” The team’s continual striving for excellence under a challenging...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) has made the voluntary declaration that it is on board with, and will be party to, objectives of the Sustainable Natural Rubber Initiative (SNR-i). Proposed and launched by the International Rubber Study Group (IRSG), the initiative serves to ensure the sustainability of natural rubber (NR). It seeks to achieve an NR economy in...
Message to New Employees Takashi Shimizu, president of Toyo Tire and Rubber Co. Ltd. (TYO:5105), recently addressed the company’s new employees in a speech where he told them to take basic work principles on board. Shimizu told the new recruits that, since becoming president, he has been saying that employees should have a sense of crisis in the sense that...
Toyo Tire & Rubber Co. (TYO:5105) recently conducted free tire inspections for drivers stopping at the Ebina Service Area (westbound) of the Tomei Expressway. While Toyo Tires conducts awareness activities on tire safety inspections every year, this was the first roadside inspection effort in four years. Covering three criteria — tire pressure, groove wear and visual checks for scratches and...
