tire

Goodyear Japan Kanahara

Aiming to Raise Market Share and Brand Equity—Nippon Goodyear

The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.

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Wanli Tire of China Entering Japan Market

Guangzhou Fengli Tire & Rubber Co. Ltd., southern China's biggest manufacturer of radial tires and owner of Wanli Tire, has decided to enter the Japanese market. This will provide a foothold for its global expansion strategy, thus ensuring a prime base from which to expand elsewhere overseas.

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