Bridgestone Corp. (TYO:5108) is working with a number of partners to launch a collaborative tire safety effort this June, with participants here including Bridgestone Tire Japan Co. Ltd., company-run sales shops and a number of select retailers that carry the Bridgestone brand. Dubbed “#TIRE SAFETY,” the campaign will see participants inspect the tires of customer vehicles and report the results....
Bridgestone Corp. (TYO:5108) CEO Masaaki Tsuya recently sat down for an interview with Japan Rubber Weekly. Talking about the importance of service networks in the tire industry, Tsuya said that these will be crucial going forward as lifestyle changes exert an influence on the market. As a general rule, Tsuya said, customers buy tires not because they want to but...
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