Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...
summer tires
Bridgestone Finds Success With Sales Initiative Focused on Flagship Regno Brand
Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
JATMA Mid-year Review: Automobile Tire Demand to Decrease Slightly in 2016
Demand for automobile tires in Japan is expected to decrease for a second consecutive year, according to the mid-year review of domestic tire demand for 2016 published by the Japan Automobile Tire Manufacturers Association (JATMA) on July 21. The review places gross demand for tires including those for special and two-wheeled vehicles at 117.366 million units, a decline of 1.837...
Aiming to Raise Market Share and Brand Equity—Nippon Goodyear
The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.