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Sumitomo Rubber President Participates in the Association of Male Leaders to Accelerate the Advancement of Shining Women

on November 24, 2022 in Industry

Sumitomo Rubber President Satoru Yamamoto participated in the Association of Male Leaders to Accelerate the Advancement of Shining Women (Secretariat: Cabinet Office). While deepening his network with male leaders from various industries across Japan, he will accelerate the company’s efforts to promote gender equality and women’s activities. The Men’s Leaders’ Group is a gathering of corporate executives and others to...

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Sumitomo Rubber Receives Gold Award in Pride Index 2022 for LGBTQ+ Initiatives

on November 24, 2022 in Industry

Sumitomo Rubber  has received the Gold award in the Pride Index 2022, an evaluation index for LGBTQ+ and other sexual minority initiatives at companies and organizations. In order to embody “Our Philosophy,” the company has positioned diversity and inclusion (D&I) as a priority management issue. It has implemented a number of measures to realize a workplace where diverse attributes and...

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Sumitomo Rubber and NEC Successfully Convert Expert Designer Know-How in Tire Development into AI – Part 1

on November 21, 2022 in Industry

Sumitomo Rubber and NEC have collaborated to successfully develop AI of the know-how of masters (skilled designers) in tire development. The interpretation of sensory evaluation is based on communication between skilled designers and test drivers, an area that has been extremely difficult to systematize. This time, skilled designers from Sumitomo Rubber and data scientists from NEC collaborated to systematize the...

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Sumitomo Rubber Group and Singaporean Natural Rubber Processor to Resume WWF Pilot Project

on November 4, 2022 in Industry

Sumitomo Rubber Singapore, a natural rubber procurement company of Sumitomo Rubber Group, and Hok Tong, a natural rubber processing company of natural rubber producer Halcyon Agri (Singapore), held a kick-off ceremony in Jambi, Indonesia, in September to resume the “Traceability and Transparency Pilot Project,” which was temporarily suspended due to a coronavirus outbreak. Sumitomo Rubber Industries has joined the World...

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Sumitomo Rubber Enters e-Sports Market

on October 12, 2022 in Industry

Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...

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Sumitomo Rubber Develops Japan’s First Voicebot on Golf Advice

on October 7, 2022 in Innovation

Sumitomo Rubber has newly developed Japan’s first voicebot on golf advice, introducing a conversational AI platform provided by Enoki. The system has been released free of charge on Oct. 6 as a new feature of D-Golf, the company’s smartphone application to support golf life. A voicebot is a system that uses conversational AI, voice recognition, natural language processing, and other...

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