Sumitomo Rubber Industries Ltd. (TYO:5110) recently held a test-drive event for tire industry journalists at a skating rink in Higashi Yamato, Tokyo, ahead of the launch of Winter Maxx 02, the company’s latest studless tire for passenger vehicles. The Winter Maxx 02 represents the Dunlop brand’s best tire to date for on-ice performance and for durability, and it improves upon...
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Sumitomo Rubber CEO Ikeda Joins Tree Trimming Event
Sumitomo Rubber Industries Ltd. (TYO:5110) is playing an active role in the movement of forest development and maintenance as part of its corporate social responsibility activities. On July 2, the company carried out tree-pruning activities at Tamba Romance Forest, located within Tamba Namikimichi Central Park, Sasayama City, Hyogo Prefecture. Primarily focusing on a block of trees planted back in 2013,...
Sumitomo Rubber Sponsors German Soccer Supercup Through Falken Tire Brand
Sumitomo Rubber Industries Ltd. (TYO:5110) will use the Falken Tire brand to sponsor the 2016 DFL-Supercup, a professional soccer match in Germany scheduled for mid-August. The 2016 DFL-Supercup will kick off the 2016–17 season by pitting the 2015–16 Bundesliga champions against the winners of the German Cup, a tournament involving pro and amateur clubs. Sumitomo Rubber intends to more heavily...
Sumitomo Rubber Joins Light-Down Campaign to Cut Carbon Footprint
Sumitomo Rubber Industries Ltd. (TYO:5110) is once again participating in the Light-Down Campaign, an initiative led by the Ministry of the Environment to reduce carbon dioxide (CO2) emissions. On June 21, Sumitomo Rubber switched off its outdoor lights between 8 pm and 10 pm at its 478 affiliated facilities across Japan, including its headquarters in Kobe City, group companies, factories...
Japanese Rubber Companies Accelerate Overseas Expansion With Acquisitions
In January 2015, Sumitomo Rubber Industries Ltd. (TYO:5110) acquired Lonstroff Holding AG. This is the parent company of Swiss firm Lonstroff AG, a manufacturer of rubber products used in the medical field. By ensuring it has a European base for manufacturing and selling such rubber products, Sumitomo Rubber will focus on Europe as it further develops its global presence in...
Latest Fuel-efficient Tire Technologies – Sumitomo Rubber
Tire manufacturers across Japan are focused on making unique technological developments in the bid to differentiate themselves from one another. This includes their respective pursuits in the delivery of driving comfort and the fundamental structures in which they maintain their definitions of fuel-efficient tires through proprietary technologies. Sumitomo Rubber A proprietary technology from Sumitomo Rubber Industries Ltd. (TYO:5110), “Silent Core”...