Sumitomo Rubber has developed a new method for predicting noise generated by the mutual vibration between tires and vehicles. To develop this method, the company used a tire rolling simulation that assumes a tire in motion. By applying this method, both the tire manufacturer and the vehicle manufacturer can improve the quietness performance. Road noise, which is generated when road...
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Sumitomo Rubber Takes on Smoking, Mental Health, Presenteeism: Health Management
Sumitomo Rubber has again received the “Excellent Health Management Corporation 2024 (White 500)” certification, marking the eighth consecutive year since 2017. It was awarded in recognition of the company’s efforts to prevent serious illnesses among those at high risk of lifestyle-related diseases and other diseases, as well as its measures to prevent passive smoking and promote smoking cessation. Sumitomo Rubber’s...
Sumitomo Rubber and Yamanashi Prefecture Collaborate to Go Carbon Neutral
Sumitomo Rubber and Yamanashi Prefecture have agreed to mutually cooperate in building a hydrogen energy society to achieve carbon neutrality. The two partners will use green hydrogen through the Yamanashi Model P2G System to decarbonize tire manufacturing and other processes. The Yamanashi Model P2G System is a technology to realize decarbonization by producing hydrogen from electricity derived from renewable energy...
Sumitomo Rubber Successfully Observes Lithium Sulfur Battery Cathode Material Fine Structure
Sumitomo Rubber has succeeded in observing the fine structure of the sulfur-based cathode active material of the lithium sulfur (LiS) battery it is developing, using latest measurement technology at NanoTerasu, a 3 GeV high-brilliance synchrotron radiation facility. The observation was conducted jointly with Tohoku University. In addition to the prospects for LiS batteries, which are expected to improve in performance...
Sumitomo Rubber to Conduct Joint Research on Rubber Tree Tissue Culture Technology with Khon Kaen University
Sumitomo Rubber and Khon Kaen University, a national university in Thailand, have concluded an agreement on joint research on rubber tree tissue culture technology, and held a signing ceremony. The purpose of the research is to analyze data on the plant physiological response of rubber tree and to elucidate the mechanism that leads to improved yields. This will accelerate efforts...
Strategies of Summer Tire Makers: Sumitomo Rubber
This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand being on the rise. The company’s main products here are the Grandtrek PT5 SUV tire and the Veuro VE304 premium comfort tire. The Veuro VE304 has excellent quietness and wet performance and is recommended for city drivers, while the Grandtrek...