The four Japanese tire makers have released their first half (January-June) results for the fiscal year ending December 31, 2024. Bridgestone, Sumitomo Rubber, Yokohama Rubber and Toyo Tires all posted record-high sales and profits for the period. Although tire sales volume was slightly struggling, the external environment, including raw material prices, yen depreciation, and lower ocean freight rates, in addition...
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Sumitomo Rubber Posts Record Highs in Second Quarter
Sumitomo Rubber posted second quarter (January-June) results for fiscal 2024, showing revenue of 587.04 billion yen ($4.03 billion), up 4.6% year-on-year; operating profit of 42.29 billion yen, up 147.6%; and net income of 38.73 billion yen, up 372.5%. Sales revenue, operating profit, and net income were all record highs for the same period. By business segment, the tire business posted...
Test Drive Report: Sumitomo Rubber’s Next-Gen Tire Synchro Weather
Sumitomo Rubber will launch its next-generation all-season tire Synchro Weather on October 1. It is a revolutionary tire that combines the performance of a summer tire and a studless tire, and can be used on dry, wet, icy, snowy, and other road surfaces. The new Active Tread technology, which incorporates two switches, the Water Switch and the Temperature Switch, that...
Sumitomo Rubber’s Next-Gen Tire Synchro Weather Gains Popularity
The next-generation all-season tire Synchro Weather launched by Sumitomo Rubber has been receiving a great response. The tire uses a dealer certification system to prevent sales that do not meet the needs of customers and to deepen customers’ understanding of the tire’s performance. “We are aware of the high level of interest,” company president Satoru Yamamoto, said. “The goal is...
Sumitomo Rubber Announces New Next-Generation All-Season Tire
Sumitomo Rubber has unveiled its next-generation all-season tire, the Dunlop Synchro Weather. The tire is the first to feature the company’s new Active Tread technology, which changes the properties of the rubber itself in response to road conditions. With this technology, the tire has the performance of both a summer tire and a studless tire and can be used on...
Sumitomo Rubber Signs Shohei Otani for Dunlop Advertisement
Sumitomo Rubber has signed an advertising contract with Shohei Otani for its Dunlop brand. Otani stars in a new brand commercial in which he and Babe Ruth, whom he describes as a baseball icon, appear together in a dream collaboration. The commercial has begun airing nationwide on July 23. In addition, they will appear together in a commercial for the...