Sumitomo Rubber has begun supplying its Falken Ziex ZE001 A/S tire as OE for the new Subaru Crosstrek, which officially began taking orders last December. The new Subaru Crosstrek was designed to be a good fit for a wide range of activities, from cities to more rugged terrain. It is targeted at consumers who want to find fulfillment by traveling...
Sumitomo Rubber President Satoru Yamamoto recently looked back on the year 2022 and discussed the company’s EV tires and sensing core business initiatives. Looking Back at 2022 Yamamoto said that with regard to the economic environment, the outlook remained uncertain due to the continuing impact of the coronavirus pandemic and the situation in Ukraine, as well as further inflationary pressures....
Dunlop Home Products, a Sumitomo Rubber Group company selling household, nursing, and medical products, launched on Dec. 1 a new line of rubber gloves for home use made from natural rubber. The gloves are marketed under the slogan of “Gloves Born From Trees: Simple Colors.” They are available in two colors, Monotone White and Monotone Black, to easily blend with...
Sumitomo Rubber Industries will in February 2023 launch the Dunlop Direzza β11 high-grip sports tire, which has been developed with the goal of achieving high rankings in gymkhana competitions. It will be available in seven sizes. The Direzza β11 achieves both grip and wear resistance at a high level by adopting an asymmetrical pattern and optimizing the internal structure and...
Sumitomo Rubber President Satoru Yamamoto participated in the Association of Male Leaders to Accelerate the Advancement of Shining Women (Secretariat: Cabinet Office). While deepening his network with male leaders from various industries across Japan, he will accelerate the company’s efforts to promote gender equality and women’s activities. The Men’s Leaders’ Group is a gathering of corporate executives and others to...
Sumitomo Rubber has received the Gold award in the Pride Index 2022, an evaluation index for LGBTQ+ and other sexual minority initiatives at companies and organizations. In order to embody “Our Philosophy,” the company has positioned diversity and inclusion (D&I) as a priority management issue. It has implemented a number of measures to realize a workplace where diverse attributes and...
