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Sumitomo Rubber Group and Singaporean Natural Rubber Processor to Resume WWF Pilot Project

on November 4, 2022 in Industry

Sumitomo Rubber Singapore, a natural rubber procurement company of Sumitomo Rubber Group, and Hok Tong, a natural rubber processing company of natural rubber producer Halcyon Agri (Singapore), held a kick-off ceremony in Jambi, Indonesia, in September to resume the “Traceability and Transparency Pilot Project,” which was temporarily suspended due to a coronavirus outbreak. Sumitomo Rubber Industries has joined the World...

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Sumitomo Rubber Enters e-Sports Market

on October 12, 2022 in Industry

Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...

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Sumitomo Rubber Develops Japan’s First Voicebot on Golf Advice

on October 7, 2022 in Innovation

Sumitomo Rubber has newly developed Japan’s first voicebot on golf advice, introducing a conversational AI platform provided by Enoki. The system has been released free of charge on Oct. 6 as a new feature of D-Golf, the company’s smartphone application to support golf life. A voicebot is a system that uses conversational AI, voice recognition, natural language processing, and other...

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Sumitomo Rubber Industries to Supply Tires for Toyota’s New Minivan

on October 6, 2022 in Tires

Sumitomo Rubber has begun deliveries of Dunlop Enasave EC300+ tires for use on Toyota’s new Sienta model. The tire sizes are 185/65R15 88S and 185/60R15 84H. The new Sienta was fully remodeled for the first time in seven years based on the concept of supporting people’s daily lives from the user’s viewpoint. In addition to a spacious interior and the...

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Sumitomo Rubber Supports Breast Cancer Awareness Through Motor Sports Activities

on October 5, 2022 in Industry

As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...

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South African Ambassador to Japan Visits Sumitomo Rubber to Discuss Business in South Africa

on September 27, 2022 in Industry

Sumitomo Rubber was visited by Lulama Smuts Ngonyama, the South African Ambassador to Japan, on Sept. 14. The day saw Ngonyama welcomed by a number of Sumitomo Rubber officials, including Chairman Ikuji Ikeda, President and CEO Satoru Yamamoto, and Senior Executive Officer Yasuaki Kuniyasu. The group used their time together to exchange ideas and opinions about business in South Africa,...

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