Sumitomo Riko Co. Ltd. (TYO:5191) has launched Refleshine TW36, a film for heat shielding and insulation that also makes windows stronger. The product marks an advance in materials development. Sumitomo Riko restructured the film to reduce costs while retaining all the advantages. The new Refleshine film maintains protection against glass breakage, heat shielding and insulation, a more pleasant indoor environment...
Sumitomo Riko Co. Ltd. (TYO:5191) has launched its SR Active Mattress, a rubber mattress aimed at preventing bedsores. The product automatically redistributes body contact pressure based on the user’s physique and sleeping position. Smart rubber (SR) sensors made with Sumitomo Riko’s proprietary conductive rubber allow the product to measure contact pressure with the user’s body. This information is used in...
Sumitomo Riko Co. Ltd. (TYO:5191) has released a new image as part of its latest promotional campaign. The image makes use of Japanese-language wordplay, employing a slogan that emphasizes the importance of technology in building a futuristic world. The slogan also conflates part of the company’s name with a term for intelligence. The body of the advertisement looks at the...
Sumitomo Riko Co. Ltd. (TYO:5191) has recently begun accepting submissions for the company’s third Sumitomo Riko Student Essay Awards. The contest’s theme is innovation in the 21st century, and applicants are asked to write about their ideal company. A prize of 1 million yen ($8,708) will be awarded to the applicant with the best essay. Eligible to enter the contest...
With Fukoku Bussan Co. Ltd. approaching the 70th anniversary of its founding this coming May, CEO and President Yoshie Kibe spoke recently on the rubber industrial product trading company’s aspirations moving forward. The last few decades has seen the company develop joint venture factories and sales offices in China, Indonesia and Thailand, Kibe said. Looking forward, she said, the company...
Sumitomo Riko Co. Ltd. (TYO:5191) is establishing a new sales head office in Germany, as the company drives forward with its efforts to grow sales overseas. Set to be launched on Feb. 2, the new office will serve as the company’s second global automotive sales headquarters. With this move, Sumitomo Riko’s original sales head office will serve as the first...
