Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...
Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...
Bridgestone Retail Japan Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has started up a new online service that incorporates AI to diagnose the wear condition of a user’s studless winter tires. The company has made this service available Japan-wide starting Sept. 17. With this new service, a user can photograph the tread of their passenger car tire with their...
Speaking at a results briefing on Aug. 9, Bridgestone Corp. (TYO:5108) President and COO Akihiro Eto commented on his company’s position with regard to all-season tires in the Japanese market. Bridgestone, Eto said, is not planning any change to its stance of using studless winter tires with proper snow performance – as opposed to just going with all-season tires. He...
Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...
