This article follows part 1 in a series of 2 on Bridgestone’s Vision for 2030. In the premium tire business, Bridgestone is set to expand its innovative Enliten tire base technology and Mastercore tires for construction and mining vehicles, which contribute to higher productivity in mines. Here, the company aims to create new premium products from 2024 onward, and by...
Bridgestone aims to achieve sales revenue of 5.3 trillion yen ($37.8 billion) and adjusted operating income of 820 billion yen by 2030. By that time, it wants to attain global levels in all of its management indicators, CEO Shuichi Ishibashi said when presenting the company’s 2030 long-term strategic aspirations on August 31. In addition to revenue and operating income, the...
Lanxess KK, the Japanese arm of German chemicals manufacturer Lanxess AG, held an online press conference on April 9 in which President Taiga Harigai presented the firm’s activity plans for fiscal 2021. Based on these plans, Lanxess aims to focus its efforts on three fields in particular: consumer protection, new mobility and additives. More broadly, Harigai noted that the company...
Yokohama Rubber Co. Ltd. (TYO:5101) is looking to unify its group’s global operations for off-highway tires (OHTs) in an effort to strengthen business in the sector. Plans here are to integrate Yokohama Rubber’s OHT business with Alliance Tire Group (ATG), a subsidiary acquired by the Yokohama Rubber Group four years ago. The resulting organization will be named Yokohama Off-Highway Tires....
Nihon Michelin Tire Co. Ltd. is adding studless winter tires to its full-refund satisfaction guarantee program. Four Michelin tire models – the X-Ice3+, X-Ice3, Latitude X-Ice2 and Agilis X-Ice – will be eligible for the program, which guarantees a refund of the full purchase price and installation cost if the customer reports dissatisfaction with tire performance within a 60-day return...
Bridgestone Corp. (TYO:5108) on June 26 held a press conference to announce its plans for digital solutions and smart factories as part of an effort toward digital transformation. In the area of digital solutions, the Japanese tire manufacturer intends to not only sell tires but also use digitalization to make the value being offered more visible, said Yukio Saegusa, VP...
