Bridgestone Corp.’s (TYO:5108) golf business is planning an April 15 launch for the Tour B JGR Splash, a golf ball with new functionality. The ball takes the design of the existing Tour B JGR – which has met with good reviews for its role in maximizing the carry of amateur golfers – and adds the benefit of water repellency. While...
Sumitomo Rubber Industries Ltd. (TYO:5110) has launched Hibrid-Turf EXII, a new long-pile artificial turf product designed specifically for use in sports. The new product is the successor to the original Hibrid-Turf EX, which was launched in 2015 for use as a long-pile artificial turf in sports and has since been fitted across more than 500,000 square meters. The EXII offers...
Bridgestone Sports Co. Ltd. and wholly-owned subsidiary Bridgestone Sports Sales Japan Co. Ltd. have decided to withdraw from operations for tennis-related sporting goods at the end of 2020. Following its full-fledged entry into the tennis goods business in 1984, Bridgestone has been designing, manufacturing and selling tennis products in Japan, primarily under the Bridgestone brand. The company has also served...
Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...
Yokohama Tire Corp. (YTC), a U.S. subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101), has renewed its contractual partnership with Major League Baseball team the Los Angeles Angels for 2018–2020. Based on the agreement, the Yokohama logo will be displayed at the team’s home ballpark, Angel Stadium of Anaheim. The move comes as a bid to increase Yokohama Rubber’s brand awareness...
Sumitomo Riko Co. Ltd. (TYO:5191) has been in the limelight after its co-development of Q3, a rubber for use in table tennis rackets, with sporting goods manufacturer Mizuno Corp. (TYO:8022). While product supply in the sports industry is a first for Sumitomo Riko, the company has been able to leverage its know-how, cultivated over many years, in both anti-vibration rubber...
