Yokohama Rubber held an opening ceremony on November 22 for its new passenger car tire plant in Hangzhou, China. The event was attended by numerous local officials and business partners, with President and COO Shinji Seimiya representing the company. The new facility is the first one-year plant launched under Yokohama Transformation 2026 (YX2026), the company’s mid-term management plan running from...
shinji seimiya
Interview With Yokohama Rubber President and COO Shinji Seimiya
Japan Rubber Weekly recently sat down with Shinji Seimiya, president and COO of Yokohama Rubber, to talk about the company’s latest developments. Semiya is in charge of tire design and development, as well as manufacturing, quality, and and overseeing technology and production on a global scale. Under the new mid-term management plan Yokohama Transformation 2026 (YX2026), which started this year,...
Yokohama Rubber Appoints Shinji Seimiya New President and COO
Yokohama Rubber will appoint Shinji Seimiya, Director and Managing Executive Officer, as President and COO effective March 28. Masataka Yamaishi, President and Representative Director, will become Chairman and CEO. President-elect Seimiya has a background in tire design and development, as well as manufacturing, quality, and technology at the plant, and overseeing technology and production on a global scale. He will...
