This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...
Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Tire Japan Co. Ltd. recently unveiled the Regno GR-XII, a new product under the company’s premium Regno brand of passenger car tires. Speaking at the event, Director Junji Nagashima said that Bridgestone emphasizes having its tires combine strong results across seven metrics of driving performance. These are a sense of stability; dry performance; wet performance;...
