Continental Tire Japan Co. Ltd. is planning a March 1 domestic rollout for its new sports tire, the ExtremeContact DWS06 Plus. The company will make the tire available in an extensive lineup of sizes. Compatible with a wide range of vehicles ranging from sports cars, premium sedans, SUVs and CUVs through to minivans, the DWS06 Plus is well suited to...
product launch
Bridgestone Promises Quiet SUV Driving With Launch of New On-Road Tire
Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...
Bridgestone Takes Aim at SUV Comfort Tire Market With Upcoming Alenza Launch
Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...
Bridgestone Launches New Motorcycle Tire for Hard Enduro Racing
Bridgestone Corp. (TYO:5108) has begun sales of the Battlecross E50 Extreme, a new tire for motorcycle enduro racing. Launched on Nov. 1, this new offering has been made available as a rear tire with the size of 140/80-18 70M. It is made specifically for competitive racing specs, and so cannot be used on public roads. The Battlecross E50 Extreme is...
Yokohama Rubber Plans Japanese Launch for All-Season Tire With Improved Snow & Wet Performance
Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...
Bridgestone to Launch New Blizzak Winter Tire With Improved Performance on Wet, Icy Surfaces
Bridgestone Corp. (TYO:5108) is set to launch a new product under its Blizzak brand of studless winter tires. Named the Blizzak DM-V3, this SUV- and 4×4-exclusive tire offers improvements to both traction on icy surfaces and braking performance on wet surfaces. It is scheduled to begin hitting the market on Aug. 1. As a studless winter tire for SUVs and...