Pirelli Japan

Pirelli Joins JATMA as Associate Member

Pirelli Japan joined the Japan Automobile Tyre Manufacturers Association (JATMA) as an Associate Member on January 18. As an associate member, the company will actively participate in related activities and cooperate in the five required activities, namely tire recycling, statistical surveys, public relations, accident prevention and recalls....

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Pirelli Japan to Raise Prices on Aftermarket Tires Next February

Pirelli Japan KK announced plans on Dec. 7 to revise its shipping prices for domestic aftermarket tires starting Feb. 1 of next year. The change is set to apply to summer tires for passenger cars and SUVs, as well as to motorcycle tires and scooter tires from both the Pirelli and Metzeler brands. The average price hike across all product...

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Pirelli Japan Launches New Line of Studless Winter Tires Using Soft Tread Compound

Pirelli Japan Co. Ltd. has this month begun a sequential launch for its new line of studless winter tires, Ice Asimmetrico Plus. The Ice Asimmetrico Plus series has seen Pirelli Japan adopt a soft, durable new compound based on material used in the company’s existing Ice Asimmetrico line. By then improving the mixture and distribution of materials such as silica,...

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Interview: Pirelli Japan Product Marketing Manager Talks Tire Market Expectations, Requirements

Japan Rubber Weekly recently sat down with Hitoshi Ichikawa, product marketing manager for Pirelli Japan Co. Ltd., to talk about the company’s supply of tires geared for Japan and its replacement-focused market. In talking about the idea behind fuel-efficient tires, Ichikawa pointed out the tire being just one part in what compromises an automobile, meaning that automakers want tire performance...

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Pirelli Japan Releases Cinturato P6 Tires in Asia-Pacific Market

Pirelli Japan Co. Ltd. released its Cinturato P6 tires to the Asia-Pacific market, including Japan, on April 1. The tires are intended for use in small and midsize vehicles. The name Cinturato, meaning “belted” in Italian, was first used by Pirelli in the 1950s to refer to the company’s steel-belted radial tires. The Cinturato line was later serialized, and now...

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Pirelli Japan to Increase Domestic Tire Prices

Pirelli Japan Co. Ltd. has announced that it will increase the prices of its Pirelli and Metzeler-branded tires on June 1. Summer tires for passenger vehicles and SUVs will be increased in price by an average of 6 percent, and motorcycle tire prices will be increased by 6.5 percent. This will be followed by a 6-percent increase to passenger vehicle...

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