Bridgestone has been taking the opportunity of the 60th anniversary of its motorsports activities in 2023 to strengthen its sustainable global motorsports activities. As part of this effort, the company will establish a new motorsports management structure by appointing a motorsports executive under the Global Chief Technology Officer (Executive Vice President) as of March 1, 2025. This is the first...
Yokohama Rubber will expand the production line for motorsports tires in sizes larger than 18 inches at its Mishima Plant in Japan’s Shizuoka Prefecture. With an investment of around 3.8 billion yen ($24.3 million), production capacity will be increased by 35%. Construction of the expanded production line is scheduled to begin in the third quarter of 2024, with production starting...
Yokohama Rubber Co. Ltd. (TYO:5101) will support motor sports events again in fiscal 2017. The company says that as in previous years, it will be an enthusiastic supporter of racing teams competing in events across all motor sports categories and in countries around the world. By supporting motor sports, Yokohama Rubber aims at contributing to global growth of its tire...
According to its recently announced motorsport plan for 2017, Bridgestone Corp. (TYO:5108) will during this year support numerous teams, drivers, and riders in a variety of events from top-level races to grassroots motorsports. Among branding and marketing initiatives through various sports events, the company views motorsports as an important communication platform that is directly linked to its tire business. Participating...
