Bridgestone Corp. (TYO:5108) recently announced its inclusion among this year’s Good Design Award winners for a corporate font created by the auto and truck parts manufacturer. Developed to express the brand identity of this multinational company, Bridgestone Type is a proprietary font that incorporates this identity into Bridgestone design elements. Offering readability, versatility and beauty, the font has been incorporated...
marketing
Bridgestone Works to Improve Marketing for Studless Winter Tires
Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...
Please subscribe to read the full story.Subscribe
Already a member? Log in here