Bridgestone Corp. (TYO:5108) is working with a number of partners to launch a collaborative tire safety effort this June, with participants here including Bridgestone Tire Japan Co. Ltd., company-run sales shops and a number of select retailers that carry the Bridgestone brand. Dubbed “#TIRE SAFETY,” the campaign will see participants inspect the tires of customer vehicles and report the results....
Bridgestone Corp. (TYO:5108) has developed new sensor technology for measuring tire load and wear. This comes in the form of the Smart Strain Sensor, a device that can be attached to the interior of tires to measure the change in strain that occurs as the tires of a moving vehicle make contact with the road. This feature in Bridgestone’s Smart...
Bridgestone Corp. (TYO:5108) is aggressively marketing its Eco Value Pack service combining new tires, retreads and maintenance to help distribution and busing companies cope with a harsh business environment as they struggle with driver and maintenance staff shortages and soaring fuel costs. On Feb. 23, the tire maker held a public fuel efficiency test in the Tokyo area for fuel-efficient...
Bridgestone Americas Inc. (BSAM), the U.S. subsidiary of Bridgestone Corp. (TYO:5108), announced on Sept. 15 that it will sell all shares of its wholly owned subsidiary Speedco Inc. to U.S.-based Love’s Travel Stops & Country Stores Inc. The sale price was not disclosed. Speedco provides automotive lube, maintenance and other services to the trucking industry, and owns 52 stores in...
