Towa Corp. Ltd. hit the 7-billion-yen ($61.73 million) sales plateau for the first time ever in 2014. The company’s tried-and-true strategy is to differentiate itself from competitors, stressing the development and launch of functional products that offer users never-before-seen value. Like clockwork, Towa Corp. continues to release products that fulfill its long-held role of being quick to market with new...
Showa Inc., Japan’s top rubber and plastic glove maker, is pursuing a strategy to increase its brand value. To this end, the company has standardized brand logos across global markets and introduced its tagline “Always Innovating. Never Imitating.” In the work gloves market, differentiation is difficult and just adding to product lines would result in greater price competition. So Showa’s...
Showa Inc. has announced development of the R65, long work gloves with seamless sleeves. These seamless, 65-inch (165 centimeters) long gloves are coated from the fingertips all the way to the shoulder portion in nitrile rubber, making them highly resistant to abrasion and substances such as oil. Their seamless, all-in-one construction means no worries of ripping between the glove and...
