sSumitomo Rubber is in March launching the Falken e.Ziex after-market EV tire in the European market, where the shift to EVs is rapidly advancing. The tire is the company’s second production EV tire, following the Dunlop e.Sport Maxx, which was launched for the Chinese market last year, and boasts the highest level of fuel efficiency (electricity cost). The e.Ziex uses Advanced 4D...
Sumitomo Rubber has begun supplying its Falken Ziex ZE001 A/S tire as OE for the new Subaru Crosstrek, which officially began taking orders last December. The new Subaru Crosstrek was designed to be a good fit for a wide range of activities, from cities to more rugged terrain. It is targeted at consumers who want to find fulfillment by traveling...
Sumitomo Rubber has started supplying its Falken Ziex ZE310A Ecorun tire as OE for the new-model Nissan X-Trail, which launched this July. In designing the new X-Trail, Nissan has taken the “tough gear” concept from the car’s first generation and combined it with a renewed emphasis on high quality. The new model employs the automaker’s second-gen e-Power system fitted with...
Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced that U.S. sales subsidiary Sumitomo Rubber North America Inc. has begun supplying Falken-brand tires for the new Jeep Gladiator pickup truck sold by FCA US LLC. The supply agreement includes Wildpeak A/T AT3W tires as OE, with Wildpeak M/T MT01 also being provided as an option. The Wildpeak A/T AT3W tires selected as...
Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a U.S. rollout for new 4×4 and SUV tires under the Falken brand, which already has sales operations and a strong reputation in the country. The company intends here to launch two new products under the Wildpeak series and one under the Ziex series, with sales of these to begin gradually rolling out...
Sumitomo Rubber Industries Ltd. (TYO:5110) is set to begin rolling out Espia W-Ace, a new series of studless winter tires for passenger cars, under the Falken brand starting from Aug. 1. Aside from excellent performance on ice and snow surfaces, the Espia W-Ace offers high-level performance in wet conditions and safe handling at high speeds. The series will launch with...
