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Bridgestone’s Enliten Tire Technology Set to Feature in Volkswagen Golf 8

on September 14, 2020 in Industry, Tires

Bridgestone Corp. (TYO:5180) has announced that Turanza Eco tires featuring the Enliten tire technology will be used as OE for the upcoming Volkswagen Golf 8. Developed by Bridgestone, Enliten technology achieves both superb environmental efficiency and driving performance. Enliten is a fundamental Bridgestone technology that excels at reducing tire weight, cutting down on raw material use and lowering rolling resistance....

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Yokohama Rubber Launches Limited Sales of Lightweight, Eco-Friendly Tire

on December 4, 2018 in Tires

Yokohama Rubber Co. Ltd. (TYO:5101) on Dec. 5 launched Japanese sales of BluEarth-air EF21, a new tire incorporating the latest in design technique for lightweighting and reduction of environmental impact. Sales have been limited to 100 units with a single size of 205/55R16 91V. Adopting Yokohama Rubber’s latest design technique to achieve a lighter tire and conserve resources, the BluEarth-air...

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JSR Eyes to Strengthen Global S–SBR Promotion

on June 21, 2016 in Materials

Japan’s largest manufacturer of synthetic rubber, JSR Corp. (TYO:4185), is doing well with its solution styrene butadiene rubber (S–SBR) for fuel-efficient tires. The company has increased sales of S–SBR for eco tires by just short of 120 percent over that of the previous term. Such sales expansion has been a point of focus for the company, coming amid a dip...

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Fuel-efficient Tire Manufacturers in Japan: Report (Part 1)

on May 2, 2016 in Interviews, Tires

The Japanese tire labeling system for defining fuel-efficient tires began in January 2010 as a voluntary industry standard, covering rolling resistance and wet-grip performance. Thanks to the continuous marketing efforts of tire manufacturers, the penetration rate of fuel-efficient tires in line with the grading system has steadily grown. However, these same manufacturers are finding it increasingly difficult to differentiate their...

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