Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...
Sumitomo Rubber Industries Ltd. (TYO:5110) is planning an Oct. 1 launch for the Dunlop Geomax MX53, a motocross racing tire optimized for intermediate terrain. The lineup will include six sizes of front tire and 11 sizes of rear tire. Compared to the existing Geomax MX52, this new tire adopts a taller, thinner apex, making for more uniform rigidity in the...
Sumitomo Rubber Industries Ltd. (TYO:5110) has begun sales of the Dunlop Direzza 95R, a competitive tire for use in rallies and dirt trials. Launched on Sept. 11, the tire is available in two sizes: 205/65R15 94Q and 185/60R15 88Q XL, with the XL indicating the ability to carry extra load. Offering a high level of grip, the Dunlop Direzza 95R...
Sumitomo Rubber Industries Ltd. (TYO:5110) plans to launch Japanese sales of the Dunlop Sportmax Q4 hypersport radial motorcycle tire. Developed and produced in the U.S., the tire is set for phased-in Japanese sales from March 1, 2019. One front tire size and five rear tire sizes are to go on sale. The first Sumitomo Rubber hypersport radial to be sold...
Sumitomo Rubber Industries Ltd. (TYO:5110) recently began delivery of the Dunlop SP Sport Maxx 050 DSST CTT to Toyota Motor Corp. (TYO:7203). A high-performance run-flat tire, it is being deployed as a factory-standard product for use in the new Lexus UX compact crossover launched in November. The Lexus UX comes as a new addition to the Lexus lineup, adopting...
Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...
