Sumitomo Rubber Industries Ltd. (TYO:5110) will use the Falken Tire brand to sponsor the 2016 DFL-Supercup, a professional soccer match in Germany scheduled for mid-August. The 2016 DFL-Supercup will kick off the 2016–17 season by pitting the 2015–16 Bundesliga champions against the winners of the German Cup, a tournament involving pro and amateur clubs. Sumitomo Rubber intends to more heavily...
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