Toyo Tire Corp. (TYO:5105) recently announced that it is set to supply tires from its Open Country series for use in the Silk Way Rally 2019, a race scheduled to run over July 6–16 and span Russia, Mongolia and China. The tires will be supplied to rally driver Bryce Menzies. This year’s Silk Way Rally marks the ninth time the...
Toyo Tire Corp. (TYO:5105) and its U.S. sales subsidiary Toyo Tire U.S.A. Corp. (TTC) are set to provide support for the 2019 Pikes Peak International Hill Climb, a race scheduled for June 30 in the U.S. The companies will support three teams taking part in the event’s Time Attack 1 Class and one team in the Exhibition Class, providing these...
According to its recently announced motorsport plan for 2017, Bridgestone Corp. (TYO:5108) will during this year support numerous teams, drivers, and riders in a variety of events from top-level races to grassroots motorsports. Among branding and marketing initiatives through various sports events, the company views motorsports as an important communication platform that is directly linked to its tire business. Participating...
