Bridgestone Corp. (TYO:5108) said it is entering a joint-research project with Yokohama National University and the Japan Transportation Planning Association aimed at improving curb docking. By making it possible for bus tires to more closely approach curbs, the gaps between boarding entrances and bus stops can be minimized. A concept for a next-generation curb docking system and road edge design...
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Bridgestone and Ochanomizu University Agree to Promote Female Leadership
Bridgestone Corp. (TYO:5108) has concluded a comprehensive agreement with Ochanomizu University in a bid to help promote female leaders. This is the first industry-academic agreement made by either party to cultivate female leadership. Specifically, it strives to nurture the next generation of women leaders, develop the abilities of active students who will play leading roles at each organization, and serve...
New Lexus LS Sedan to Feature Bridgestone Run-Flat Tires
Brigestone Corp. (TYO:5108) said that its Turanza T005 run-flat technology tires will be featured as original equipment on the new 2017 Lexus LS sedan, which is currently on display at the 2017 North American International Auto Show in Detroit. The Turanza T005 RFT tires employ a newly developed sidewall-reinforcing rubber, which makes thinner tire sidewalls possible. This offers the added...

Bridgestone CEO Tsuya Reflects on 2016
Sitting down for an interview recently, Brigestone Corp. (TYO:5108) CEO Masaaki Tsuya reflected on what 2016 held for the Japanese tire manufacturer – and touched also on what the near future might have in store. Tsuya said that, in terms of innovation, last year saw Brigestone promoting the development of new materials such as tough polymer composites. It is part,...
Bridgestone Develops Next-Gen Polyisoprene, Potential to Outperform Natural Rubber
Bridgestone Corp. (TYO: 5108) announced on Dec. 13 that it has successfully synthesized a next-generation polyisoprene rubber (IR). The material features a narrowly controlled molecular structure and uses the company’s proprietary new gadolinium (Gd) polymerization catalyst. The new catalyst enables industrial applications for which conventional Gd catalysts have so far been unsuitable. Although IR is the synthetic rubber most closely...

Bridgestone Sports Eyes 15% Share of US Golfball Market: CEO Ken Nishimura
Bridgestone Sports Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has persevered in a challenging domestic market for the golf products business in Japan during 2016. As a result, the company projects that year-on-year golf ball sales will be up 5 percent. While cutting back on selling bargain goods, Bridgestone Sports has increased sales of authentic products by more than...