Bridgestone Corp. (TYO:5108) has concluded a comprehensive agreement with Ochanomizu University in a bid to help promote female leaders. This is the first industry-academic agreement made by either party to cultivate female leadership. Specifically, it strives to nurture the next generation of women leaders, develop the abilities of active students who will play leading roles at each organization, and serve...
Brigestone Corp. (TYO:5108) said that its Turanza T005 run-flat technology tires will be featured as original equipment on the new 2017 Lexus LS sedan, which is currently on display at the 2017 North American International Auto Show in Detroit. The Turanza T005 RFT tires employ a newly developed sidewall-reinforcing rubber, which makes thinner tire sidewalls possible. This offers the added...
Sitting down for an interview recently, Brigestone Corp. (TYO:5108) CEO Masaaki Tsuya reflected on what 2016 held for the Japanese tire manufacturer – and touched also on what the near future might have in store. Tsuya said that, in terms of innovation, last year saw Brigestone promoting the development of new materials such as tough polymer composites. It is part,...
Bridgestone Corp. (TYO: 5108) announced on Dec. 13 that it has successfully synthesized a next-generation polyisoprene rubber (IR). The material features a narrowly controlled molecular structure and uses the company’s proprietary new gadolinium (Gd) polymerization catalyst. The new catalyst enables industrial applications for which conventional Gd catalysts have so far been unsuitable. Although IR is the synthetic rubber most closely...
Bridgestone Sports Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has persevered in a challenging domestic market for the golf products business in Japan during 2016. As a result, the company projects that year-on-year golf ball sales will be up 5 percent. While cutting back on selling bargain goods, Bridgestone Sports has increased sales of authentic products by more than...
Bridgestone Corp. (TYO:5108) will release its new Battlecruise H50 motorcycle tires in February of next year. The tires, which come in eight sizes, are designed for V-twin cruiser motorcycles. The company plans to put out 14 more sizes in 2018. The Battlecruise H50s are tubeless bias-ply motorcycle tires for cruisers outfitted with a V-twin engine. The concept behind the product...
