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Bridgestone Begins R&D on Tire Materials Using Next-Gen Synchrotron Radiation Facility

on May 22, 2024 in Industry

Bridgestone has begun research and development of tire materials utilizing NanoTerasu, a 3GeV high-brilliance synchrotron radiation facility located on the new Aobayama Campus of Tohoku University. NanoTerasu utilizes soft X-rays, which are suitable for observing polymer materials such as rubber, to observe polymer materials widely used in tire products on a molecular scale. By understanding the characteristics of polymer materials...

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Strategies of Summer Tire Makers: Bridgestone

on May 8, 2024 in Tires

This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...

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Bridgestone Develops New Tires for Lunar Exploration Vehicles

on April 15, 2024 in Tires

Bridgestone has developed a new tire for lunar rovers. A concept model of this tire has been exhibited for the first time at the 39th Space Symposium to be held in Colorado Springs from April 8 to 11. The company has been working on research and development of tires for lunar rover vehicles since 2019. The newly developed tires for...

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Bridgestone to Continue Restructuring its European Business

on March 21, 2024 in Tires

Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....

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Bridgestone Announces New Three-Year Medium-Term Business Plan

on March 20, 2024 in Tires

Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...

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Bridgestone Recognized for Promoting D&I

on March 14, 2024 in Industry

Bridgestone has been recognized by the Japan Women’s Innovative Network (J-Win), an organization established to support the promotion and establishment of diversity management in the corporate sector. The company has been awarded the “Basic Achievement Runner-Up Award” in the basic category of the “2024 J-Win Diversity Awards,” which are given to leading companies that promote diversity and inclusion (DE&I). Bridgestone...

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