Bridgestone Corp. (TYO:5108) recently published its Sustainability Report 2016, detailing the company’s approach and progress toward sustainability. Inside, Bridgestone outlines its new corporate social responsibility (CSR) system, Our Way to Serve, first announced in March of this year. The report also explains the reasoning behind the system, and the three priority areas that drive it: mobility, people and the environment....
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Bridgestone Displays Winners of Children’s Eco-Art Contest at Corporate Museum
Bridgestone Corp. (TYO:5108)’s corporate museum, Bridgestone Today, is displaying the winners of the 14th Bridgestone Children’s Eco-Art Contest. The art will be displayed at the museum’s ground floor event space from June 30 to the end of September. Bridgestone Today is located in Kodaira, Tokyo. Bridgestone has been holding this contest every year since 2003 with the hope that children’s...
Bridgestone to Supply Special Tires for World’s Top Solar Car Race
Bridgestone Corp. (TYO:5108) revealed at a recent press conference that as part of the 2017 Bridgestone World Solar Challenge the company will supply “Ecopia with ologic” tires to 11 teams from six countries, including a team from Tokai University. The Bridgestone World Solar Challenge is one of the largest solar-powered vehicle races in the world. Ecopia with ologic tire design...
Bridgestone to Raise Seismic Isolation Rubber Prices by 10%
Bridgestone Corp. (TYO:5108) will increase the price of seismic isolation rubber shipped to Japanese manufacturers by 10 percent on July 1. The company attributes the price hike to the increasing cost of natural rubber required to make seismic isolation rubber, as well as to higher prices for petrochemical ingredients used in synthetic rubber and iron ore that serves as a...
Bridgestone Wins Wanli Tire Patent Infringement Lawsuit
Bridgestone Corp. (TYO:5108), has announced that the Shanghai Intellectual Property Court ruled in favor of Bridgestone in its patent infringement case against major Chinese tire maker Wanli Tire Corp. Ltd., a joint venture between Guangzhou Wanli Group Co. Ltd. and Guangzhou South China Tire & Rubber Co. Ltd. Bridgestone filed a patent infringement lawsuit against Wanli Tire in October 2015...
Bridgestone Exedra Tires to Feature as Original Equipment on New Yamaha Flagship Motorcycle
Bridgestone Corp. (TYO:5108) will have its Exedra G853 front tires and Exedra G852 rear tires featured as original equipment on Yamaha Motor Co. Ltd.’s (TYO:7272) new Star Venture cruiser motorcycle. Targeted for markets outside of Japan, the Star Venture will serve as Yamaha Motor’s flagship motorcycle model. The full-dress touring motorcycle features a body design that fuses together dynamic power...