Bridgestone Corp. (TYO:5108) has updated and improved its Toolbox digital solution for truck and bus tires. The upgraded system will be phased into operation beginning in December at some Bridgestone locations in Japan, following its adoption in Asia, the Middle East, Africa, Europe, Russia and South America. Already in use in more than 80 countries, Toolbox enables Bridgestone personnel to...
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Bridgestone: No Problems With Products From Toray Subsidiary Despite Faked Data
Bridgestone Corp. (TYO:5108) has issued a public statement that there are no performance problems with products supplied by Toray Industries Inc. (TYO:3402) subsidiary Toray Hybrid Cord Inc. (THC), which has admitted falsifying inspection data. THC recently announced that quality-related inspection data for tire cords, as well as for cords used in vehicle hoses and belts, had been falsified. The new...

Bridgestone’s Australian Subsidiary Opens Mining Solutions Center
The Australian subsidiary of Bridgestone Corp. (TYO:5108) has established a new office location dedicated to mining solutions. Bridgestone Earthmover Tyres Pty. Ltd. has opened the Pilbara Mining Solution Center (PMSC) in Port Hedland, Pilbara, Western Australia. The office will market and service conveyor belts and tires for mining vehicles in Australia. The Australian subsidiary will use PMSC to sell and...

Bridgestone’s Foamed Rubber Technology Driving Force Behind Blizzak Studless Tires
Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of...
World-Championship Solar Car on Exhibit at Bridgestone’s Tokyo Motor Show Booth
At its Tokyo Motor Show booth, Bridgestone Corp. (TYO:5108) is displaying a solar-powered car developed by Kogakuin University’s Solar Team. The car is the team’s 3rd vehicle, OWL, and was built in 2015. It won second place in the Cruiser Class at the 2015 Bridgestone World Solar Challenge race held in Australia – one of the largest solar races in...
Bridgestone Reiterates Global Efforts, Goals in 2017 Medium-Term Business Plan
Bridgestone Corp. (TYO:5108) Chairman and CEO Masaaki Tsuya has announced the tire manufacturer’s Mid-Term Management Plan (MTP) for 2017, with medium-term numerical targets largely unchanged from the MTP issued the previous year. The 2017 plan reiterates the 2016 MTP’s medium-term goals of a return on assets (ROA) of 6 percent, an operating profit rate of 10 percent, and a return...