This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...
Bridgestone has developed a new tire for lunar rovers. A concept model of this tire has been exhibited for the first time at the 39th Space Symposium to be held in Colorado Springs from April 8 to 11. The company has been working on research and development of tires for lunar rover vehicles since 2019. The newly developed tires for...
Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....
Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...
Bridgestone has been recognized by the Japan Women’s Innovative Network (J-Win), an organization established to support the promotion and establishment of diversity management in the corporate sector. The company has been awarded the “Basic Achievement Runner-Up Award” in the basic category of the “2024 J-Win Diversity Awards,” which are given to leading companies that promote diversity and inclusion (DE&I). Bridgestone...
NTT and Bridgestone have selected “Digital Twin,” “Sustainability,” and “Environmental and People-Friendly Urban Development through Tires” as joint creation themes that use the technological strengths of both companies, and began their efforts on February 29. The joint experiments will be promoted for each theme, with the aim of creating new technology and value by sequentially starting social implementation in the...
