Bridgestone Corp. (TYO:5108), including subsidiary Bridgestone Americas Inc., was recently selected by General Motors Co. (GM) for the automaker’s 27th annual Supplier of the Year awards. This marks the fourth consecutive year that Bridgestone has received the award, and the 17th time overall. At the official award ceremony held on May 16 in Detroit, Michigan, the award was presented to...
Bridgestone Corp. (TYO:5108) has teamed up with Yokohama National University, the Japan Transportation Planning Association (JTPA) and Advance Co. Ltd. to install accessible curbs at the Korakuen bus station in Okayama, Okayama Prefecture. Making use of features such as a specially shaped side, these accessible curbs for bus stations facilitate smaller gaps between the curb and a bus’s entrance and...
Bridgestone Corp. (TYO:5108) has started supplying its Turanza T005A line of tires as OE for Mazda Motor Corp.’s (TYO:7261) new Mazda 3. Designed with a focus on people, the new-model Mazda 3 is said to bring radical improvements to basic vehicle performance. Mazda is touting this as including significant refinements in terms of how smooth the car feels to operate,...
Bridgestone Corp. (TYO:5108) is set to increase its prices on aftermarket tires shipped within Japan starting Aug. 1. With distribution-related costs surging amid factors such as a labor shortage, and the expectation that this trend will continue going forward, Bridgestone has decided on the strategy of increasing its own prices in response. This marks the company’s first price increase since...
Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
The Japanese Rubber Workers’ Union Confederation has released the results of its 2019 spring labor initiative aimed at securing higher wages and bonuses for workers at major rubber companies. As part of this, the organization announced that 56 of its 58 member unions submitted wage requests, of which 49 have reached a settlement with the relevant companies. Meanwhile, 49 unions...
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