Bridgestone Corp. (TYO:5108) is set to begin supplying its Greatec brand of tires as an OE option for use on Isuzu Motors Ltd.’s (TYO:7202) new Giga truck, which hit the Japanese market in December 2019. The Greatec brand has so far been largely geared toward the North American market. Tires at the rear of large trucks are typically mounted in...
The novel coronavirus outbreak in Wuhan, Hubei Province, China, is having a major impact on society. This is especially true in China itself, though there is also the possibility that the virus will spread further overseas going forward. Looking then to get a better idea of how all this will impact business, Japan Rubber Weekly collected information from a number...
Bridgestone Corp. (TYO:5108) has developed new sensor technology for measuring tire load and wear. This comes in the form of the Smart Strain Sensor, a device that can be attached to the interior of tires to measure the change in strain that occurs as the tires of a moving vehicle make contact with the road. This feature in Bridgestone’s Smart...
Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...
Bridgestone Corp. (TYO:5108) announced plans on Dec. 13 for a reshuffle of its top leadership, with Vice Chair Shuichi Ishibashi slated to become CEO next year. Ishibashi will be inaugurated following approval at a Board of Directors meeting that is scheduled for after the company’s annual shareholders meeting in late March. Masaaki Tsuya, who currently serves as CEO and representative...
Bridgestone Corp. (TYO:5108) is reconstructing an existing technological development base in Kodaira, Japan, to build the Bridgestone Innovation Park. The rebuilt facilities here will form a globally oriented base from which to achieve innovation as the company positions 2020 as the start of a new era of value creation. Bridgestone Innovation Park will serve as a composite area. On top...
