Bridgestone’s in-house venture Soft Robotics Ventures and the unisex fashion brand Crafsto have announced the launch of a triangle bag, a collaboration between the two companies. The bag’s handles are upcycled rubber actuators from Soft Robotics Ventures’ soft robotic hand Tetote. This is the first upcycling of the rubber actuators. Crafsto is a fashion brand operated by Heritage. The brand...
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Retread Tires at Core of Sustainability Efforts, Attracting Attention: Bridgestone
In line with its mission of contributing to society with the highest quality, Bridgestone’s vision is to become a sustainable solutions company that continuously delivers social and customer value by 2050. To achieve carbon neutrality and 100% sustainable materials by that year, the company is promoting the establishment of a unique sustainability business model in which tires are created, sold,...
Bridgestone Ends Olympic Contract
Bridgestone has decided and agreed with the International Olympic Committee (IOC) not to continue its Worldwide Partner Agreement for the Olympic and Paralympic Games, which expires at the end of December 2024. Based on its mission of contributing to society with the highest quality, the company shares the IOC’s vision of creating a better world through sports and the IPC’s...
Bridgestone Looks to India for High-Pressure Hose Business
Bridgestone’s hose business reported higher sales and profits in the first half of fiscal 2024 (January-June 2024) compared to the same period last year. Sales of high-pressure hoses for construction machinery were strong, especially in overseas markets, and exceeded the double-digit sales growth of the same period last year by several more percent, reaching a record high in the first...
Bridgestone Begins Research on Prevention of Para Rubber Tree Root White Rot Disease
Bridgestone has joined a project conducted by Fukuoka Bio-Community, in collaboration with Kyushu University and Indonesia’s National Research and Innovation Agency (BRIN), to develop preventive technology against para rubber tree root white rot, and has begun research to contribute to improving productivity in natural rubber plantations. The project is part of efforts to establish a unique sustainability business model that...
Bridgestone to Close Retreading Materials Plant in Belgium
Bridgestone group company Bandag Europe announced at a special meeting of its employees its intention to close its retreading materials (pre-cured tread and cushion rubber) production plant in Lanklaar, Belgium, by the first half of 2025. The truck and bus business in Europe, including retread tires, has been facing many profitability issues, and the company has been restructuring its business...