Bridgestone Corp. (TYO:5108) is working with a number of partners to launch a collaborative tire safety effort this June, with participants here including Bridgestone Tire Japan Co. Ltd., company-run sales shops and a number of select retailers that carry the Bridgestone brand. Dubbed “#TIRE SAFETY,” the campaign will see participants inspect the tires of customer vehicles and report the results....
The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...
Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Europe NV/SA recently announced that it has concluded a final agreement to acquire Reiff Reifen und Autotechnik GmbH, a supplier of automotive services including tire sales in southern Germany. The agreement was concluded on May 1; the amount paid for the acquisition has not yet been revealed. Reiff controls a retail network of 42 tire...
Bridgestone Corp. (TYO:5108) announced on May 11 that Representative Executive Officer Masahiro Higashi has been picked to fill the role of Global COO going forward. The decision came at a board of directors meeting on the same day. Higashi will also take up a number of other new roles, including global chief administration officer (CAO), CEO and president of the...
Bridgestone Corp. (TYO:5108) has started working alongside a pair of subsidiaries to manufacture simple masks amid the ongoing COVID-19 pandemic. The setup here is for Bridgestone Chemitech Co. Ltd. to produce polyurethane, with Bridgestone Diversified Chemical Products Co. Ltd. then processing this into masks. Bridgestone is basing its work here upon expertise it has built up since 2017, when it...
Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...
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