Bridgestone Corp. (TYO:5108) recently revealed the new tagline “Solutions for your journey” for its global brand. This comes in service of the company’s new medium- to long-term business strategy framework, which was announced at the same time. As part of this framework, Bridgestone is touting a particular vision for 2050 – one that would see it providing ongoing value as...
Bridgestone Corp. (TYO:5108) announced on July 17 that it has been selected as one of the best suppliers for Suzuki Motor Corp.’s (TYO:7269) overseas operations, beating out a number of other prominent suppliers around the world. This recognition covers the period of fiscal 2019 and was awarded to Bridgestone this April. The award given by Suzuki here is used to...
Enliten, an innovative tire technology developed by Bridgestone Corp. (TYO:5108), has been adopted for use in the ID.3, a new electric vehicle (EV) from Volkswagen AG. By taking the Enliten technology – which unites environmental friendliness with maneuverability – and combining this in an optimal manner with a new mixing process for compounds, it has been possible to maintain grip...
Bridgestone Corp. (TYO:5108) recently revealed a new medium- to long-term business strategy framework in view of 2050 and beyond. As part of this, the tire manufacturer is looking to achieve a particular vision for 2050 – one that would see it providing continuous value to both society and customers as a sustainable solutions company. Shuichi Ishibashi, who serves as representative...
Bridgestone Corp. (TYO:5108) plans Oct. 1 to change the name of group company Bridgestone Tire Japan Co. Ltd. (BJT) to Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ). While BTJ is responsible for the company’s wholesale business, which is centered on tires, the company name will change to BTSJ in aim of accelerating expansion of its solutions business. Along with BJT...
Bridgestone Europe NV/SA, a group company under Bridgestone Corp. (TYO:5108), recently announced that it has collaborated with Microsoft Corp. to develop a world-first monitoring system that is able to detect tire damage while in motion. This system comes as a proprietary technology that makes use of the Microsoft Connected Vehicle Platform (MCVP). It is able to recognize in real time...
