bridgestone

Bridgestone Forecasts Second COVID Wave Will Reduce 2020 Demand

Bridgestone Corp. (TYO:5108) has announced its business results forecast for the full fiscal year through December 2020, including an adjustment for anticipated decline in demand during the October–December fourth quarter due to a second wave of the COVID-19 pandemic. The forecast calls for total sales revenue of 2.89 trillion yen ($28 billion), a 7 percent increase from the previous forecast...

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Bridgestone’s Turanza T005A Selected for Mazda’s New Mild Hybrid MX-30

Bridgestone Corp. (TYO:5108) has announced that it will supply its Turanza T005A tire as OE for the mild hybrid version of the new Mazda MX-30. This follows Mazda Motor Corp.’s (TYO:7261) recent reveal of the new compact SUV. Based on the idea of “Living True to Yourself,” the Mazda MX-30 was designed with the aim of letting drivers spend time...

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Bridgestone Pursues Office Reorganization to Improve Added Value, Productivity

Bridgestone Corp. (TYO:5108) has announced that it is moving to integrate and reorganize its office locations over the coming months. Through this plan, the company aims to achieve more efficient, effective utilization of management resources, as well as to reform work styles in a way that improves value and productivity. A gradual effort starting this month will see Bridgestone consolidate...

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Bridgestone Targets Growth for Retread Tire Business

With the transport sector facing a difficult business environment amid COVID-19, Bridgestone Corp. (TYO:5108) is seeing effects on both demand and sales for its retread tires. Nonetheless, such tires continue to make up a rising portion of Bridgestone’s sales with each passing year. And going forward, the company aims to continue growing its sales of retreads, which reliably provide both...

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Bridgestone Group Wins Good Design Award for Two New Products

Bridgestone Corp. (TYO:5108) and Bridgestone Cycle Co. Ltd. have each received an award as part of the 2020 Good Design Awards run by the Japan Institute of Design Promotion (JIDP). The first of these awards was given for a prosthetic sole to be used by athletes, while the other was given for the TB1e electric assist bicycle. The prosthetic sole...

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Bridgestone’s US Hose Business to Focus on Building and Manufacturing Industries Amid Demand Slump

Bridgestone Corp. (TYO:5108) is looking to focus its U.S.-based hose operations on sales to the building and manufacturing industries. To this end, the company will utilize the sales network of local subsidiary Bridgestone HosePower LLC to take in related demand. Previously, Bridgestone’s U.S. hose business has been largely focused on the oil and gas sector, with its products being used...

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